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[A-DX] Re: [dx_india] WorldSpace eyes launch of car radio by mid-2010


  • Subject: [A-DX] Re: [dx_india] WorldSpace eyes launch of car radio by mid-2010
  • From: "Wolfgang Bueschel" <BueschelW@xxxxxx>
  • Date: Mon, 11 May 2009 07:34:32 +0200

Worldspace + Autoradio zuckt noch ... so ganz tot ist dat' Dingens noch
nicht.


----- Original Message ----- From: "Alokesh Gupta" Sent: Monday, May 11, 2009
Subject: WorldSpace eyes launch of car radio by mid-2010

WorldSpace, US-based satellite radio company, is targeting middle
of 2010 for launching car radio in India. Although the company had earlier
planned to roll out car radio sets in the country by 2004, absence of a
government policy on satellite radio has delayed the launch.  ...

Speaking to DNA, WorldSpace managing director (India and Middle East) M
Sebastian said, "Within 8 to 10 months of the policy, we will be in a
position to roll out car radios."  ...

Network planning, drive test and frequency clearance for car radio
will take about 8 to 10 months after the policy is firmed up.
Company officials are not talking about pricing yet as it would depend on
several factors. But it would be certainly higher than the prices of the
WorldSpace devices used indoors. A rough estimate suggests that a car
radio would cost over Rs 5,000 in the Indian market.
WorldSpace, the only satellite radio platform available in India, is
expected to strike partnerships with automobile manufacturers among others
to bring in car radio. In countries like Italy, Germany, Switzerland and
Bahrain, the company is entering into partnerships for the same.

und mehr

http://www.dnaindia.com/report.asp?newsid=1254761

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