[A-DX] Guardian: Alexa tempts radio listeners to leave BBC for commercial stations

Fr Aug 2 07:28:56 CEST 2019

Amazon’s Alexa is changing listening habits. Figures released on
Thursday by Rajar (Radio Joint Audience Research) show the BBC’s
combined share of UK radio listening fell below 50% in the three months
between April and June, breaking a symbolic barrier. The corporation’s
radio stations had already been overtaken by the commercial sector in
terms of the overall number of people listening in a given week.

However, the BBC has insisted it was no longer chasing traditional radio
listening figures and was instead prioritising investment in podcasts
via its BBC Sounds app to appeal to younger listeners.

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73 Tom DF5JL