Re: [A-DX] National Conference for Media Reform 2008

[Juergen Fenn <juergen.fenn@xxxxxx>]

Noch ein Hinweis: auf die Rede von Bill Moyers nämlich, der sich auf der 
erwähnten Tagung vergangenes Wochenende kritisch mit der Zukunft des 
Journalismus zwischen Kommerz und Politik auseinandersetzte, nicht nur 
in den USA.

http://en.wikipedia.org/wiki/Bill_Moyers
http://en.wikipedia.org/wiki/National_conference_for_media_reform

Podcast und Abschrift der Rede auf:
http://www.democracynow.org/2008/6/9/moyers

Ein Auszug:

"Advertisers have already aggressively seized the new online world to go 
back into the programming business themselves, creating what’s called 
branded content. Imagine the Camel News Caravan revived, but this time 
online as a sponsored YouTube channel. Already, newspapers and 
magazines, and soon television, are encouraged to sell keywords to 
advertisers in the online versions of stories. Can you imagine 
advertisers going for stories with keywords such as “healthcare reform,” 
“environmental degradation,” “Iraqi casualties,” “contracting fraud” or 
“K Street lobbyists”? I don’t think so.

So what will happen to news in the future, as the already tattered 
boundaries between journalism and advertising is dispensed with entirely 
and as content programming, commerce and online communities are rolled 
into one profitably attractive package? Last year, the investment firm 
of Piper Jaffray predicted that much of the business model for new media 
would be just that kind of hybrid. They called it “communitainment.” 
“Communitainment.” O, George Orwell, where are you now that we need you?"

Jürgen.


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