[A-DX] DRM in Indien

[Christoph Ratzer]

War Indien nicht der Leuchtturm für DRM?

Auszug aus einem Interview mit Prasar Bharati Chef Jawhar Sircar:



"A lot of money has been pushed into DRM, and we have around 100 DRM transmitters. But the DRM radio receivers cost Rs.5,000, so who will buy them? So, all the silly targets being made within Prasar Bharati or even in the ministry would require a re-examination before we push any target," he said.

"There are markets and there are issues in which you can't go in for long term views. The long term view was (to go in for) DRM. I think it is silly."

The decision to go in for digital radio was taken six-eight years ago.

"But nobody studied to see (the cost of receivers). Then it was Rs.10,000 and now it is Rs.5,000. No Indian can afford it," he said, adding that the move for digital radio was akin to "mindlessly" aping World Space radio, a premium satellite radio network that went defunct in 2009.

"World Space radio with less (cost of receivers) could not survive... why put mindless pressure?"

„We will close down DRM, and put that money into FM," he said.



Gesamter Artikel:
http://twocircles.net/2014mar03/regional_radio_channels_fm_soon_prasar_bharati_ceo.html

(via DX-India)



73 Christoph

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