[A-DX] AWR: einschneidende Reformen

[Wolf Harranth <harranth@xxxxxxxx>]

Soeben erhalten.
AWR sperrt das englische Produktionszentrum zu und verlagert nach 
Asien/Pazifik, wo es (noch) ausreichend Hörer gibt. Empfangsberichte 
müssen künftig an die produzierende Stelle gschickt werden. Wavescan 
kommt dann aus Guam.
73 de Wolf

Auszug aus der heutigen Pressemeldung:

September 30, 2004

AWR’s English Language Service Moves to Regional Model

Adventist World Radio’s English language service will be converted from 
a centralized global service to a local regionalized service beginning 
January, 2005.
	The production of English programs currently takes place at AWR’s 
Europe region office in England. Under the new plan, local studios — 
primarily in Africa and Asia/Pacific — will produce their own English 
programs in areas where there is a satisfactory level of listener 
interest. This change is consistent with the rest of AWR’s operations, 
where programs in all other languages are produced locally.
	“AWR is primarily supported by the members of the Seventh-day Adventist 
Church, and giving has continued to increase year by year,” says AWR 
president Ben Schoun. “However, many organizations need to sharpen their 
focus from time to time in relation to their core business. This move is 
a result of a re-examination of AWR’s priorities. It will make us be 
more consistent with our mission, which is to reach people groups in 
their own languages. In examining our need/cost ratio, we realized that 
regional studios are capable of producing English programs where needed 
and can do it quite economically. It is our goal to add broadcasts for 
our areas of highest need, in languages such as Arabic and Turkish. As 
well, we feel that our English programs will contain more cultural 
flavor and meaning when created by local producers.”
	Some experts indicate that the growth of English as the global language 
may be slowing, while other major languages are becoming more widely 
used. Other global broadcasters such as the BBC and Voice of America 
moved to a regionalized model some years ago. This regionalization trend 
also takes into account the fact that English usage and pronunciation 
are different in various areas of the world.
	AWR’s English language service in England will be phased out by the end 
of 2004, and resources will be shifted to a broader base of broadcast 
needs. AWR’s Africa region already airs a substantial number of 
locally-produced English programs, and this service will be enhanced in 
2005. New services will also be developed in the Asia/Pacific region. 
Beginning January 1, 2005, listeners will be invited to write to their 
local studio at the address given on the broadcast, instead of the 
central listener mail address in London, England.

...
	“Wavescan,” the English program produced for shortwave radio hobbyists, 
will be shifted to a studio location in the Asia/Pacific region, where 
the largest DX communities are found. The international DX program will 
continue with the participation of AWR’s DX editor, Dr. Adrian Peterson. 
Contributions from large radio listener clubs in Japan, India, 
Bangladesh and other locations will be added to the regular content.
	The final edition of “Wavescan” produced in England will be aired at 
all usual times and frequencies on Sunday, December 26, 2004. The first 
program produced in Asia will be broadcast on Sunday, January 2, 2005. 
Listeners sending reception reports and requesting QSL cards will be 
invited to write to the new address given in Wavescan.
In the new year, “Wavescan” will be broadcast from AWR’s station KSDA on 
the island of Guam; the specific schedule will be announced in advance.

Shelley Nolan Freesland
Communication Director
Adventist World Radio


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